Sales Essentials training
A fast-paced communication skills training for value selling

Challenge
How to quickly develop key communication skills to support your selling?
A good sale is obtained by mastering communication and interaction with the customer. In order to maximize value and increase satisfaction, it is necessary to take the first step in developing our skills as salespeople.
What happens when sellers do not communicate effectively? You can easily find the answer by thinking of all those who were not able to sell you, as a customer, products or services that you really wanted and needed.
For good communication, we need genuine intention, effort and practice, because “Sales are for everyone but not for anyone!”
What do you say, are you ready to START?
Training Summary
Sales Essentials este cel mai bun curs pentru cei care au nevoie de un start sigur in vanzari,
prin dezvoltarea abilitatilor de comunicare si interactiune de valoare cu clientul
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Logistics
- Period: TBD | Duration: 2 days
- Language: English
- Delivery method: in-class or LIVE Virtual
- Format: Open sessions, In-house
Audience
- Sales representatives at the beginning of the road
- Inside Sales, Telesales
- Employees with sales support functions
- Representatives of related departments (technical, service, processing, logistics, etc.) involved in sales
- Managers and supervisors
- Entrepreneurs
Objectives
At the end of this course, you will:
- Learn and master the knowledge and communication skills necessary for any seller
- Learn how to professionally support the sales discussion
- Understand the critical factors for closing the sale
- Master a generally valid sales recipe, which you can easily adapt to each situation and personal talents.
- Discover the needs, requirements, and expectations of customers and you will be able to proffer appropriate solutions
- Perfect new sales skills through practice
Trainers

Nicoleta Raduta
Senior Trainer, Consultant
Certified senior trainer, creator of evaluation and certification programs. Nicoleta is always concerned with refining the methods of increasing results in terms of professional excellence. It offers unique experiences to participants, using an appropriate mix of techniques focused on the involvement and development of salespeople.

Marian Stirbescu
Senior Trainer, Consultant
Certified trainer, with experience in value selling and developing solutions for sales teams. Marian is the author of the value model and the Selling Preference Profile (SPP-1) tool.
Agenda
Advisory sale
- The specifics of selling – formulating your own perspective
- Time axis, conditions for making the sale
- Needs, requirements, and solutions
- Using features and benefits to create value
Practice communication skills for sale
- Active interaction
- Clarification, confirmation, paraphrasing, mirroring
- Assertive forms, demonstration of empathy
- Affirmation of intent
- Requesting permission, obtaining agreement
- Reasoning
Sales interaction
- Using interactive communication skills (9 steps)
- Formulation and proposal of a solution
- When the customer says “No” – formulating quality answers
- Closing the sale
Communication. Sale. Results.
An old proverb says, ‘To do more, to do faster, you need to start by doing well what you must’.
We strongly believe that those who consciously practice effective communication in interaction with the client, obtain superior results in developing and maintaining long-term relationships at the human level.
Benefits
Quality interaction
Authentic expression, empathy, and mastery of communication help you create a positive experience
Safety in action
Fear and emotions disappear by actively practicing sales skills. Those who consciously control their emotions convey security and confidence
Superior results
The sales target, the number of new customers, and the quality objectives, are easier to reach with the right skills
Long-term relationships
Under the name of “client” hides a human being, who expects respect, understanding, and support and is looking for a reliable partner, both now and in the future.
Price
£385 (450 EUR) VAT Exclusive/ participant (with original study material)
Are you looking for a better price? Contact an Axioma training consultant for details.
Do you have a group of at least 8 colleagues interested in this topic and would you like to organize a dedicated session for your company?
Let’s get in touch!
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